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The platform is rolling out a new feature that allows them to cut down on the amount of AI-created videos appearing in their timelines. This step comes as the service announced that it presently contains in excess of 1 billion content made with AI.

Pilot Phase and Launch

The update is undergoing trials over the next few weeks before a full-scale rollout. This advancement aligns with a increase in AI content, spurred by new content generation software.

AI Proliferation Online

Studies have shown that approximately 10% of the quickest rising channels on a competing service exclusively feature AI-generated videos. A significant portion of this content is deemed “AI slop”, a term for inferior, mass-produced content that is typically illogical or dreamlike.

Based on user feedback that many people appreciate content produced via AI tools, ranging from digital art to informative clips, and we aim to offer the community the ability to adjust the amount of that, based on their own likes,” commented a platform representative.

Scale of AI Content

The service disclosed that there are presently 1.3 billion videos on its network identified as AI-generated. Overall, over 100 mn pieces of content are submitted to the service every day, making clips made by AI a minor part of its overall inventory.

How to Adjust Settings

Users will be in a position to decrease or raise the level of artificial media they view by accessing the topic control feature in the platform and selecting the AI content topic. Other topics that currently be adjusted under the setting cover current affairs, fashion, aesthetics, and dance.

Content Labeling and Policies

TikTok’s rules oblige creators to label “realistic” artificially created content, and it forbids dangerous AI impersonations of celebrities or crisis events. Any authentic-looking artificial content that is without a tag can be taken down under its terms of service.

In addition, the app will now apply an artificially created label to content made using its built-in AI features, or flagged by an industry-wide initiative for recognizing content made by AI. This action is aimed to help prevent users from attempting to bypass the labeling process.

AI Literacy Programs

TikTok is also launching a $2m educational fund for professionals and organizations to produce educational content about using AI responsibly. This program will support non-profit groups focused on teaching programming and robotics.

Content Safety Approach

TikTok has supported its moderation strategy, amid controversy over plans to lay off numerous safety staff in Britain. TikTok is expected to reduce hundreds of positions in its content moderation department in London, with trade unions and digital protection specialists voicing alarm that humans are being replaced by automated systems.

A trust and safety lead clarified that human moderation would continue to be important, but automated tools can protect employees by filtering out the most harmful content ahead of it gets reviewed by people. The company stated a notable drop in disturbing and violent content reviewed by safety staff over the last 12 months due to the use of its automated systems.

We believe it is crucial to balance staff and AI to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to limit contact with unsafe media as rapidly, which is the area in which a extensive automated help is really helping us work at speed.”